So you've taken a look at your Google Analytics website traffic and it has flat-lined or worse, it has actually started to dive. You're year over year results are showing that you had more traffic last year than you did this year. This might not all be bad news but you'll need to look beyond Google Analytics to figure out what is happening.

Google wants to make sure that your reviews accurately reflect the sentiment of the marketplace. Recently they have stated in their terms that businesses are not to use any review process that moderates the reviews that get submitted. How Google will catch a business using this practice (called 'review gating") is questionable but here is one way Google is approaching the problem.