Imagine, for a minute, that you're deep in the middle of your favorite time passer on your phone and all of a sudden, an ad pops up! It's right under your thumb, over something you were just about to click. You can't stop! it's too late. And you click. Now you're taken off your game (I know - you never play games on your phone - but just for argument's sake, let's assume you do), and end up on a website that you didn't intend to look at. You immediately close the window and go back to your game. Well, a LOT just happened!

The challenge for effective digital marketing is to send ads to reach potential customers while at the same time ignore people who do not need your services. That's true of all marketing really. The idea is to spend the least amount on marketing to get the most leads.

We discovered that once you stated the problem this way, the solution fell into our lap. The secret is to get VERY specific relative to who you are targeting and then to devise a plan to reach that audience.

So? How would you target people who were recently hit with roof damaging hail? We know that some roofing contractors are sending postcards and mail to areas and neighborhoods that were hit by hail. By the time that mail gets there, the digital marketing audience will have seen 20X more of our ads before that postcard gets to the same people and eventually ends up in the trash - IF you're targeting them correctly.

In our 15 years in business we have seen the ebb and flow of digital marketing from "free" organic placement, to Google MAPS and Google text ads. Google is a publicly traded company and "FREE" does not appeal to stock-holders. So the short answer to the above question is: If you want to grow beyond your word-of-mouth strategy and develop a sustainable business growth model, paid digital marketing is in your future. Don't be afraid of it! If you're ready to scale, digital marketing is a controllable marketing resource that you'll wish you had discovered years ago. So - onward!

Digital marketing describes marketing delivered through digital channels such as search engines, websites, social media, e-mail, and mobile apps. Using these online media channels, digital marketing is the technique by which companies promote products and services, and brand names. Consumers heavily depend on digital channels to research products and services. Almost half of all consumers begin their questions on search engines, while 33% go to brand name sites and 26% search within mobile apps.

Getting Started with Local Digital Marketing

Every organization today needs to have an online presence. That includes local businesses, or they will lose to smarter, more resilient and digitally focuses competitors. Consumers are searching through digital channels for local products and services... and not just restaurants and shopping stores. The mobile device has replaced the Yellow Pages for all things local.

Local digital marketing can broaden a business's reach into the local market, lead to greater revenues, and boost profit and company growth. You want your company to be profitable and successful, so it makes sense to invest time and money to develop local digital marketing strategies and discover just how much it can do for your company.

If I sent 1000 new qualified leads to your website, how many of them would turn into clients?

If you’re looking to promote campaigns for your credit card offers, loans, housing, and employment, there is a "Facebook Special Ad Category", which lets you target an audience in this category through Special Ad Audience.

The landscape for digital marketing is changing very rapidly! Just when you think you're ready to jump in, the tactics you were considering have become obsolete.

You might not even be retargeting your own visitors and you might really be surprised to find out that it's possible for your competitors to advertise to the traffic that is visiting your site and even visitors that are spending time at your place of business. Well, of course, you can target your competitors too. I can't think of a better way to narrow in on the niche market who needs to see your advertising.

How do you increase conversions from your website?

Old marketing rules still apply... we often forget that. One of the long standing rules of thumb in marketing is the 7-touch rule. So remember this: the visit to your website is 1 touch (regardless of how many pages were looked at). How do you accomplish the other six touches?