In our 15 years in business we have seen the ebb and flow of digital marketing from "free" organic placement, to Google MAPS and Google text ads. Google is a publicly traded company and "FREE" does not appeal to stock-holders. So the short answer to the above question is: If you want to grow beyond your word-of-mouth strategy and develop a sustainable business growth model, paid digital marketing is in your future. Don't be afraid of it! If you're ready to scale, digital marketing is a controllable marketing resource that you'll wish you had discovered years ago. So - onward!

Digital marketing describes marketing delivered through digital channels such as search engines, websites, social media, e-mail, and mobile apps. Using these online media channels, digital marketing is the technique by which companies promote products and services, and brand names. Consumers heavily depend on digital channels to research products and services. Almost half of all consumers begin their questions on search engines, while 33% go to brand name sites and 26% search within mobile apps.