Relative to what your customer buys. If you’re the customer, you’re in the market for a particular product that satisfies a need or want. Your needs revolve around three different parameters. Time: How soon do you want it delivered? Price: What is the lowest price you can negotiate for it? Quality: How good will it be. Here’s the rub…you only get to pick two!
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A lot of my clients stumble at the prospect of blogging. It's really the one thing they need to be doing that I can't do for them. Blogging is personal and very relevant to what you are as a business. You don't ask your dentist to give your client a sales pitch and you shouldn't ask anyone not directly connected to your bottom line to blog for you.
Here are five simple things to blog about.
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Google wants organic. Businesses don't have time to wait for that. So, SEO firms are hired to expedite the "organic" growth of a website. Well, then, that's not organic anymore right? Well, sort of. Few businesses make it without some form of marketing effort especially when starting up. Google wants to encourage honest hyperlinking. Not every hyperlink is honest. What used to be considered "white-hat" SEO is quickly becoming "black-hat" SEO. Here's how to know the difference.
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We saw huge changes last year in Google algorithms. If you're not paying attention, you could be dropping in the search engines like a rocket! If there's one constant when it comes to Google, it's change.
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Technology is moving at a very rapid pace and many website owners are finding they are behind the times. Here are our top five website requirements that every website must have to meet today's consumer standards:
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Link exchanges have been common practice among website owners. For obvious reason, Google likes links. Google also likes reviews and this is just one way to improve your ranking in Google MAPS and help your fellow businesses.
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Search, as you know it, will diminish. www.google.com traffic will begin to decline. Cable content providers like TWC will start to decline as internet content takes over.
Here’s how to take advantage of these trends now.
I’m not predicting the demise of Google, far from it!
Search will find you… you won’t have to search
SEO will still be a necessity (it doesn’t matter how the search is conducted…it just matters that you show up in the search).
Here’s how Google will thrive!
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I gotta go look at this thing! I spend probably 8 hours plus a day in front of a computer and all of that time requires that I be online. It's rare that I'm doing something that is offline. Microsoft Office is now an occasional afterthought. In front of me while I work is a Google Nexus 7 Tablet with resolution higher than then human eye can see. And that's just the beginning of my desktop gadgetry...
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You can't be EVERYTHING! In my experience, companies that grow in many different directions fall and before you know it they start spinning off those appendages and going back to their roots.
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OK, I might change my mind on responsive sites. Here's why...
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