DesignRush has listed 50Bubbles among top 10 SEO Agencies in Ohio. DesignRush is a B2B Marketplace for Finding Agencies. We're happy to be recognized.

"Don't Be Evil" was Google's motto until 2015. Then they removed it. What has happened to Google? Probably the best argument for the changes is simply to increase profits. Google went public in 2004. If you had invested $30,000 in Google then, you'd be close to a millionaire today! It wouldn't seem so evil had you invested in Google when they went public. I guess evil is in the eye of the beholder! But still - they did dump the motto - sadly.

Happy New Year! Here's what to expect this year from Google and others relative to local marketing trends.

Digital Marketing has become the general term for all services associated with internet based marketing services. I'm a little old school and only recently have been referring to the scope of what 50Bubbles offers as "Digital Marketing". If you check out my previous blog, you'll see a general overview of what we consider digital marketing services. Why am I writing this particular blog? Google Ranking of course!

Digital marketing covers a lot of turf in the online marketing world. Which digital marketing strategies should you be using? Well, this is a good place to start to understand what you'll be dealing with.

I don't know how you started your collection but mine started with the incredible how-could-anybody-pass-up-this-offer from Columbia House Records. The deal is NOT why Columbia House Records went bankrupt, that's another story. But how Columbia House made money with a deal like this is a lesson for every business and an excellent strategy for landing page design.

If your social media bears the fruit then your RSS should be the root. Hey! I just made that up! If you haven't read my last three or four blogs you might consider it. Those blogs got me on the first page of Google with very little effort. They show what I wanted to rank for and how. That's not to say it was easy, there's a bit of planning on the front end that allows this to happen over and over again.

Perhaps because the small business owner is NOT a digital marketer, the necessary elements of effective internet marketing are not well utilized. The evolution of website maturity starts with "I need a good website". Then the realization sets in that a good website doesn't matter without traffic. Most businesses understand the need for ranking on the major search engines. That's the focus of most small businesses relative to their website today. It's not enough!

What happens when you've gone through these two stages? You've got a great website (by that I mean it represents your brand, is attractive and highlights your products and services). And let's say you're also pretty well positioned in the search engines. You're getting quite a number of hits to your website but you realize that those visitors aren't necessarily turning into customers. That realization is the difference between you and the digital marketer.