The web: It's the savior and the bane of small business. If you think the web can save your small business because now you have a website and all you need to do is sit back and wait for the phone to ring, you're not ready for the web. Your business needs to connect with people - NOT GOOGLE, NOT FACEBOOK, NOT PINTEREST. Those sites are there to connect people with people, people with businesses, people with ideas and yes SOMETIMES people with products. Perhaps it's time to reconnect with your customers. One of my customers showed me this: a message I very much appreciated.