Mobile Web Design - Dayton Ohio

So now, you think you're out of hot water? Google says your site is mobile friendly? Just because you can read your site on your phone without pinching and tweaking it doesn't mean it's friendly. Let me put it this way (albeit extreme); if you were going to put War and Peace on a phone, would you just publish it the same way you did in hardback?

This is an easy one. Just go to Google's mobile friendly test page and type in your website address. If your fails the test, you might want to consider doing something about it!

How you optimize your website for the search engines will depend on whether you're considering your phone friendly customers or your desktop based clients. It gets a little tricky and this is one reason to consider mobile sites vs. responsive sites. Here's what I mean.

"Responsive" is one of those terms I usually have to explain. Responsive website technology has been around a long time... in fact much longer than most people think. Back when computer screens were a puny 640x480 (remember those original IBM PC's and compatibles?), it was not unusual for a web page to fill up the screen and adjust to the particular monitor resolution.

Phone friendly web design does require some unique considerations that change how your visitor will interact with your site. Here are some of the top suggestions.

Last September we got a flurry of calls from website owners that they had lost a lot of ground in the SERPs (search engine results pages). I suspect the same thing will happen this year when the Google mobile algorithm penalty hits. The question do you want to wait or do you want to take advantage of the fact that it is going to happen? I can tell you straight up that it's much easier to hold a position in Google than it is to recover one you've lost.

Google is actually warning website owners if their site does not appear mobile friendly. Just because you didn't get a warning doesn't mean you're OK. Having a responsive site today (spring 2015) may mean that you will enjoy a distinct ranking advantage in the months to come.